Keyword research tools can give you estimates like average CPC, total cost, and search volume, but your search query data will give you the actual CPC, cost, and volume for that keyword opportunity, among other metrics.
So while testing keywords is definitely a healthy practice, remember that less is more when it comes to your keyword list.
Home Blog. Hint: Probably. Last updated: December 20, Paid Search Marketing. Sign up to get our top tips and tricks weekly! Once you have categorized your keyword correctly then make sure that the ads served for that specific ad group are highly relevant to the keywords and landing pages. By doing so your Ad Rank will increase and you will not have to bid as high for better positions that could result in greater conversion rates at a lower cost. The answer is quite simple when using all variations your campaign will be constantly limited by the budget that results in the evident loss of traffic that could result in additional sales, leads, or exposure.
Spreading your budget too thin for the sake of hoarding all possible traffic is not smart, you need to prioritize keyword variations that are driving a positive ROI. Having an average of 35 keywords at the Ad Group level will require a huge amount of work. You will try and optimize a campaign with keywords that are competing for traffic and perhaps triggering irrelevant ads or low search volume keywords that are not accruing any impressions at all.
This is a taxing endeavor that could be avoided by discarding keywords that are not contributing to your advertising goals sales, leads, exposure. You already tried them so what is the point of allowing them to clutter your working space. Prioritizing services that drive revenue for your business is a sound decision; you should not invest in keywords that target low-profit margin products by doing so you will be reducing the ROI you get from AdWords. If you own a Carpet Cleaning Service you may want to bid for keywords related to the main service you provide:.
In this example, the first keyword is targeting a product that is very profitable versus one that you need to sell in bulk to generate a decent profit margin on it. So you already have a good amount of core or main Ad Groups into your campaigns with an average of 3 to 4 keywords per ad group. You start to panic thinking that you should expand to all the derivatives, variations, and long-tailed combinations to attract all possible traffic.
Think for a second:. That means you may run an ad that drives no traffic because your other ads eat up the daily budget. Your campaigns turn off until the next day when you have a new daily budget. These keywords share more of your budget, which means there is less room for that keyword to drive clicks. Second, your high performing keywords may not be able to reach people at the right time.
No, not necessarily. When you have more keywords, you have more work for your business. Imagine trying to monitor and optimize keywords for your PPC campaigns. You now know how many keywords are too many to target. You know how many keywords per ad group you should use. While there is no solidified or correct number under 30, here are two ways you can find the right number of keywords for your business.
Instead of focusing on hitting a certain keyword amount, focus instead on implementing high-quality keywords. Use a keyword research tool like KeywordsFX to find relevant terms.
When you generate your list of terms, focus on long-tail keywords. Long-tail keywords add more value to your PPC campaigns because they drive more qualified traffic.
Having a lower CPC enables you to get more clicks with your budget. Lets you enter a specific date range so you can see average monthly searches for that time period. You can also compare two different date ranges. This could be especially useful in determining if certain keywords perform better during different times of year, to help you strategize your campaign timing. Average Monthly Searches: Filters keywords based on average monthly searches for selected dates. Suggested Bid: Allows you to see keyword options that could help you stay in better control of your budget.
Your suggested bid is calculated by taking into account the cost-per-click CPC that other advertisers are paying for keywords with the same location and Search Network settings you've selected.
Ad Impression Share: The number of times people will see your ad, divided by the total number of searches that matched your keyword exactly in the last month for your selected location and network. Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword. Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites.
Competition: Lets you filter keywords by how difficult it will be to receive a top position with them. You can filter by high, medium, and low difficulty. For small businesses, it's generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget. Lets you further narrow your research to show only ideas that are closely related to your search terms or content, keywords that are already in your plan, and more.
While the purpose of filters is to whittle down your keyword list or report, remember not to set too many restrictions. Consider starting general, using just one or no filters to start, and testing out the filters to make sure you aren't overlooking any opportunities.
Now that you have the basics on how to use the Keyword Planner, it's time to explore some strategies for making the most of it. The tool allows you to view Google-recommended keywords generated by:. Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before.
0コメント