Usually ISPs Internet Service Providers have a certain range of IPs that they work with, and they can delegate different addresses to the different users as they connect. The way the IP-based geolocation works is simply by checking which IP range is used by which area, using an IP-to-location database.
So, you can find the information like the country and the city that your users come from, just by knowing their IP address. But this is also the reason why IP location is so useful. Once they connect to your site you already know their IP address, so just by using the Users Insights Geolocation module, you can find their location. Have you ever heard of the game Where in the World is Carmen Sandiego? Today, we use the Internet to search for things or to obtain a location.
If a company wants to know where a website visitor or app user is, it uses geolocation data. Sometimes, a site will even display these little nuggets of Internet familiarity:. They are not required, however. Or maybe they are. Not your location, mind you, but the location of whatever electronic medium is being used to access the Internet.
So, if you leave your phone in your car and go for an hour-long run in silence like some kind of animal , your geolocation history for that hour is the physical location of your car according to your phone. Contrarily, because your fitness tracker traveled with you the whole time on your wrist, its geolocation history for that hour is wherever you ran … maybe. Mobile devices like smartphones, tablets, laptops, smart watches, and fitness trackers are fairly intuitive in terms of their usefulness with geolocation.
How far do I have to drive to experience the joy of mosquitoes? Did I run uphill long enough to eat a pound of gummy bears? The lower the population density, however, the lower the accuracy.
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In practice, the actual accuracy may vary from provider to provider and depending on the location of the device. For instance, IP-based geolocation services typically work better in big cities and work less well in smaller ones. Nevertheless, these IP-based geolocation services, in all likelihood, can provide enough accuracy to suit many needs. Finally, there can be complications—especially if you are attempting to get the geolocation of a mobile device.
Cell phones obtain new IP addresses as they move and cell phone providers service their users nationally. This means that it is more difficult to find an extremely precise location of a particular IP address.
ISPs Internet Service Providers assign dynamic IP addresses when users access the internet, and the precise accuracy of that location may depend on how they assign IP addresses to users. Unvalidated registry data may lead to some inaccurate listings. Even things like inconsistent naming conventions can cause some inaccuracies—especially in cities. Challenges with latency measurements can make granular location data difficult in cities as well. With all of these challenges in mind, however, IP-based geolocation can still deliver accurate location data.
There are many IP geolocation database providers. While each database provider gets their IP address information from ARIN or a different regional Internet Registry , the assignment regularly changes, as some database providers release unwanted IP addresses and others obtain new blocks of IP addresses. Along with this, there are different ways to get the data. Most providers offer both free and paid plans, and two different ways to access the data — by downloading the database or by using an API.
As mentioned, most geolocation database providers offer both free and paid plans. The main benefit of the free option is, quite obviously, its cost. That said, these services are usually less accurate than their paid counterparts.
The free services may be appropriate if you are cost-conscious or if you are building a minimal viable product of your service. By contrast, the paid IP geolocation databases provide more accurate data and often provide dedicated support.
Also, some of these paid IP geolocation databases can be quite expensive, so you will want to review potential costs before proceeding.
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